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Healy Demo
Experience
How a thoughtful redesign could enhance seamless user experience and trigger more engagement.
(Unsolicited conceptual project)
Role
Lead Illustrator
UI Design
Collaborators
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UX Researcher / Writers
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Head of Product Design
Industry
Health / Beauty
Duration
2.5 Months
Project Overview
Healy World is a company focused on bioenergetic wellness technology, offering devices and programs designed to restore balance, boost vitality, and support holistic health through frequency therapy.
The Problem
Despite the comprehensive approach Healy offers, the company is faced with challenges in engaging new users. Many potential customers struggle to understand the breadth of services offered, leading to confusion and possible disengagement. Additionally, without a clear onboarding experience, first-time users may feel overwhelmed and fail to recognize the value of the holistic approach.
The Goal
The principal goal was to develop a design for a new feature in the app dubbed Healy Demo Mode that provides 6 personal goals all based on themes reflecting essential pillars of a holistically conscious life. Cognizant of the fact Healy World's membership is based on a referral model, the demo mode is essential in enabling new joiners to experience the wide inventory of Healy programs.
The Process
I kicked off this project by conducting research and comparing what rival studio apps were doing and to what extend some designs commanded visual appeal while delivery key functionality.
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In my ideation phase, I also developed rough sketches to begin establishing layout ideas of my screens and placement of other graphic assets.
User Persona: This is an important step in developing my designs as it opens up seamless creative flow.
Miro board: Brainstorm and ideation phase. Programs and visual attributes
User Flow: Brainstorm and ideation phase. Programs and visual attributes
Wireframes: Developing the wireframes gave a closer insight to how the final prototype would look like.
A cross-section of design system that would give a firmer visual appeal to the final prototype
Final result
The project accrued wide acclamation both from end users and at the departmental level. We also saw a significant increase in social media engagement through online campaigns and a more efficient usage of Healy app programs.
Reflection
I kicked off this project by developing a mood board for inspiration and comparing what rival studio apps were doing. ​
In my ideation phase, I also developed rough sketches to set the tone or backbone of potential wireframes I was going to develop.
Some key take-aways from this project were:
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User testing and feedback was crucial in refining the design.
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A clear hierarchy was paramount in enhancing user retention and general appreciation of information.
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