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Ooia
Location
Berlin - Germany
Role
Lead Designer
Date
April - 2021
Overview
Creative proposal for the social media communication of ooia’s launch of nursing mothers' bra and pant collection. Bearing in mind that ooia is aimed at promoting women empowerment by providing long lasting and safe solutions to women health and hygiene, I decided to adopt a communication style that accentuates this aspect.
Visually, I used the inverted triangle which is universally recognised as a representation of femininity and divinity. Here, I created a juxtaposition of models with this symbol, highlighting feminine confidence and pride.
In my messaging, I adopted an acceptance approach, calling on women to accept their uniqueness and the sustainable solution ooia provides to assist them with their inevitable biology. Hence the use of "Embrace more...". Embrace more confidence without worrying about their flow and or leaking breasts. Embrace more freedom when, perhaps hanging out without worries etc.
New Product Communication
