Branding

March 2019

Cameroon

In the massive sea of e-commerce where existing giants gulp down the small and meek, a young brand braces to take on the challenge to leave its mark.

As a newbie in the e-commerce fashion sector, Yeno seeks to establish a visual identity that exudes confidence and addresses a youthful mass market audience. The use of neutral colours; black, gray and white and a minimalist undertone remains apparent in setting up a visual identity for the brand as it embarks on a long quest to win the hearts of many.